BBB celebrates National Small Business Week
AUSTIN, Texas – May 17, 2012 – National Small Business Week is May 20 – 26 and Better Business Bureau is taking this opportunity to celebrate the growing number of small businesses in our country.
According to the U.S. Small Business Administration, 60 to 80 percent of new jobs are created by the approximately 27.2 million small businesses in the U.S. It is estimated that more than half of Americans either own or work for a small business.
In honor of National Small Business Week, BBB is encouraging small business owners to take advantage of the many resources both BBB and the Federal Trade Commission have available:
BBB Code of Business Practices
The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. This Code should be a roadmap for creating and managing a trustworthy business.
BBB Code of Advertising
100 years ago, BBB was founded on the principles of truth in advertising, which rests first and foremost with the advertiser. BBBs review local advertisements and work with companies to adhere to the BBB Code of Advertising, which lays out principles, definitions and suggestions for ethical advertising that all businesses can adopt.
BBB Tips on Direct Selling
BBB and the Direct Selling Education Foundation partnered to create a series of articles, videos and PSAs to educate direct sellers, their customers and even those considering a career path in direct selling. Free tips and advice you can trust on direct selling are available at www.bbb.org/us/dsef-tips.
Federal Trade Commission To see how BBB serving Central, Coastal, Southwest Texas and the Permian Basin is celebrating and honoring small businesses, visit: austin.bbb.org/events-calendar.
Planning to use an email to publicize your company? Thinking about buying a franchise or business opportunity? The FTC has free resources on best practices for complying with the law, many of which you can order in bulk for your employees at no charge. Written with a minimum of legalese, the FTC offers online tutorials, videos, and more than 100 to-the-point publications created with the small business owner in mind: ftc.gov/bcp/business.shtm
To check the reliability of a company and find trustworthy businesses, visit bbb.org.
About Better Business Bureau:
BBB's mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior.
Businesses that earn BBB Accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. BBB is the preeminent resource to turn to for objective, unbiased information on businesses and charities.Contact BBB serving Central, Coastal, Southwest Texas and the Permian Basin at (512) 445-4748.